Portfolio Construction Suitable asset allocation using broadly diversified mutual funds/ETFs >0* Cost-effective implementation (expense ratios) 0.34% Asset location 0-0.75% Total-return versus income investing >0* Wealth Management Rebalancing 0.26% Spending strategy 0-1.10% Behavioral Coaching Advisor guidance 1.50% Range of potential value added about 3% in net returns *Value is significant but too unique to each investor to quantify